By TheStar – 20 Feb 2021
TRAVEL tech startup Tixcarte Group Sdn Bhd has partnered with Amsterdam-based Tiqets in an effort to diversify its business in a time where the tourism industry has been hard hit by travel bans.
The partnership with Tiqets will allow it to provide users with an inventory of attractions via their automated programming interface (API) integration solution.
Via Tixcarte’s tech tools and APIs, attractions and activities would be able to increase sales by automatically accessing various reseller and distribution channels rather than depending only on their conventional travel agents.
“Looking at the trend and the current pandemic situation, leading travel companies are looking towards a vehicle to transition from building their own products and services to just linking seamlessly with an ecosystem of attractions and activities, ” says Tixcarte CEO and founder Parthiven Shan.
“Our partnership with Tiqets presents a huge opportunity for us to tap into each others’ market. As certain countries are opening their tourism businesses, the situation enables us to penetrate markets beyond our shores that are operating within the strict SOP requirements, ” he adds.
To date, Tiqets has sold more than 10 million tickets to more than 2,000 venues.
“With the embedded API from Tixcarte, we are able to bring even more ticket flexibility for many of our venue partners in the market. Tixcarte’s solution will be of great benefit as the market slowly opens up with limited capacity across attractions and tours and activities, ” says Maarten Raaijmakers, chief supply officer of Tiqets.
Tixcarte offers an inventory-less ticketing model to over 3,500 attractions and activities in South-East Asia.
It has ongoing partnerships with AirAsia, Malindo Airlines, Boost and Wechat Pay.
The startup is targeting a gross merchandise value of RM50mil towards 2022. With the onboarding of more partners and merchants onto the platform, Tixcarte is bullish with this projection.